Career Objective
With years of industry experience and a strong command of project concepts, user interface design, and development, I possess a deep understanding of project concepts, user interface design, and development. I aim to utilize my expertise to excel in the UI/UX Designer role within esteemed companies.
Experience
Freelance, Pleasanton, CA
UX/UI Designer, Oct 2019 - Present
Since October 2019, I have embarked on a freelance journey, opening up exciting opportunities to collaborate with clients from diverse industries. My primary focus has been assisting them in developing captivating concept websites and product pages. As a native English speaker, I strive to communicate effectively and understand each client's unique requirements. By combining my design and web development expertise, I aim to deliver exceptional results that align with their vision and business objectives. I take pride in adapting to various project scopes and industries, ensuring each client receives tailored and outstanding design solutions.
Responsibilities
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Cooperate with stakeholders, distill concepts, and turn them into real products.
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Create sitemaps, user flows, wireframes, mockups, and present prototypes to clients.
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Design the color palettes, UI components, vector icons, and illustrations.
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Execute usability testing, gather the feedback, and streamline user flows.
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Generate fidelity style guidelines and design assets to developers and support the team until the project be released.
SmartZip Analytics, Pleasanton, CA
UX/UI Designer, Mar 2013 - Sep 2019
The company's cornerstone offering is a B2B platform called SmartTargeting, a crucial tool for Real Estate agents, brokers, and mortgage lenders nationwide. This innovative platform provides comprehensive homeowner's data and detailed home trend reports. By leveraging SmartTargeting, professionals in the industry gain valuable insights to understand their target market better and make informed decisions. I ensure clear and effective communication, enabling us to deliver exceptional value to our clients. With SmartTargeting, Real Estate agents, brokers, and mortgage lenders can access the necessary information to drive their business success in an ever-evolving market.
There are two phases of my journey in the company.
l. SaaS portal overhaul, 2013-2015
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Revamp and redesign the SaaS portal.
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Work with Stakeholders and PM's to optimize user flows and UX/UI for existing products.
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Solicit users' feedback and turn it into useful sources for product enhancement.
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Visualize concept, create sitemaps, user flows, wireframes, mockups, and prototypes.
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Conduct usability testings with PMs and the Product team.
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100% Support the engineering team in developing and provide clear style guidelines.
ll. New products exploring and developing, 2015-2019
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Brainstorm with VP, CTO, and PMs to generate innovative ideas for new products.
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Work with the CS team and PMs to gather feedback from the user and turn it into the feature of products.
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Collaborate with the overseas India team on mobile app development.
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Visualize concept, create user flows, wireframes, mockups, prototypes, and style guidelines.
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Provide fidelity design assets to the engineering team and enforce it with PMs.
Education
Academy of Art University, San Francisco, CA
M.F.A. - Web Design & New Media (Aug 2012)
Courses:
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Typography.
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Principle of Usability.
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Web Technology - HTML & CSS.
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Digital Capture - Photography.
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Interactive Storytelling.
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UI Design - mine map, infographic, user flow, wireframe, prototype, responsive design.
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UX Design - Usability testing.
Skills
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Cross-platform UI design.
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Sitemap.
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User Flow Diagram.
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Wireframe.
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Mockup & Prototype.
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Visual Design.
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Vector icon Design.
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Illustration.
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HTML & CSS.
Design Tools
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Adobe CC
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InVision
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Figma
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Sketch
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Adobe XD
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Wix